YouTube Channel Creation and Maintenance by InstaMark
YouTube has evolved into more than just a video-sharing platform; it is often used as a search engine and knowledge resource, making it an essential part of any brand or company’s online presence. The latest statistics on online video and YouTube are staggering: Americans streamed 15 billion videos in a single month. While traditional TV viewing saw a marginal increase, Internet video viewing surged by 35%, and mobile video viewing rose by 20%.
However, with 35 hours of video being uploaded to YouTube every minute, the competition for viewers’ attention is fierce. So, how does InstaMark help you maximize your YouTube marketing results?
Creating Compelling Videos
Our primary goal is to create videos that are helpful, valuable, and compelling to your prospects and clients. We believe that if you can blog about it, you can create a video about it. Our video content may consist of how-to guides, answers to frequently asked questions, expert interviews, screen video captures, slideshows, and more.
Improving Your Overall Visibility
We ensure that your videos are findable both within and outside of YouTube. Videos often appear on the first page of search engines and are a proven method of leapfrogging your competition to the top of the search results page. Given that Google owns YouTube, this visibility can’t be overlooked.
YouTube Channel Branding
Even without investing heavily in a brand channel or becoming a YouTube partner, you still have the opportunity to create a branded experience on YouTube. We consider your YouTube channel your “home away from home.” In other words, we can turn your channel into a destination. Here are some ways we do this:
Building Subscriber List
We add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists, or channels, or include a subscribe option.
Using YouTube Ads
We leverage YouTube Ads, often referred to as the “last frontier” of online advertising, to increase your reach.
Leveraging Other Social Media Platforms
YouTube is a social media platform, not an island. We extend the reach of your video and make it more shareable by blogging about it, posting it to Facebook, tweeting it, and submitting it to StumbleUpon. Each time you post a new video, we create a blog post around it, using a keyword-rich title and filling your post with appropriate, complementary content. This not only delivers your video to your blog subscribers but also increases its chances of being found in a search.
At InstaMark, we understand the power of YouTube and leverage it to enhance your brand’s online presence. We provide comprehensive YouTube channel creation and maintenance services to ensure your brand stands out in the crowded digital space.